“If you can’t explain it simply, you don’t know it well enough.” –Albert Einstein

One of the biggest challenges speakers and writers face, especially those who are experts in their field, is how to make complex information accessible and relatable to the audience. Whenever I address this topic with my clients, the immediate push-back I get is “I don’t want to dumb it down.” I expect this reaction, because most of us are not only attached to our work, we’re attached to being experts in our field.

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